Google Ad SystemsNarayanan (Shiva) Shivakumar (Google)
October 12, 2006, 3:30 pm
AbstractBillions of dollars (euros and yen too) flow through Google Ad Systems. Let's take a peek under the covers and examine how a combination of auction theory, machine learning and large systems can power succesful businesses like Adwords and Adsense.
Shiva is a Google Distinguished Entrepreneur and Director of Google's Seattle-Kirkland R&D center. Currently, he is excited about a variety of ads, webcrawling and search technologies. At Google he was responsible for launching Google Search Appliances and was also the Engineering Director that led AdSense through beta, launch and hypergrowth. Before Google, he cofounded Gigabeat, an online music technology startup, and sold it to Napster. Shiva graduated with a BS from UCLA, and MS/PhD in Computer Science from Stanford.
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